Once the locations, wardrobe changes, and props are identified, you’re ready to schedule the shoot. When doing this, you’ll want to coordinate with a hairstylist and makeup artist (if you’re lucky, you’ll find one you love that can do both!). Ideally, the makeup artist and hairstylist will come to you.
To reiterate, when you’re in the planning stages for your branding photo shoot, think about images you’ll want to capture for website banners, book covers, product covers, social media images, social media banners, and so on. I’ve included the information found here with some additional tips in my FREE Branding Photography Guide:
From the Photographer’s Perspective
It is so important to find a photographer who takes the time to understand you, your goals, your brand, your ideal client, your products, and your services. All of these components need to be considered before and during your shoot to ensure you capture everything you need based on your intentions when you decided to schedule your shoot. Interview several photographers it that’s what it takes to find a photographer you’re comfortable with. This is an investment in you and your business, and you want the end results to be something you can break into your happy dance about!
I was fortunate to work with a very talented photographer, Michael Bennet Kress, for one of my first branding photo shoots. He was fun to work with, made me feel super comfortable, and most important, I loved the result! He captured many of the photos you see throughout this magazine. Michael was gracious enough to share some insights with us, so you know what to expect and how to go about selecting a photographer to capture your online brand and identity.